About Us
About Website-21
Our Story: A Multi-Generational Family Legacy Based in New Jersey, Website-21 is rooted in a rich, multi-generational family legacy in the fine jewelry industry. Active since 1982, our deep expertise spans across vibrant color stones, brilliant loose diamonds, and master jewelry manufacturing.
For decades, we had the wonderful opportunity to operate as a premier supplier to numerous leading jewelry retailers around the world. As the online market grew, we saw an innovative way to bring our vast merchandise directly to the public. By transitioning to a direct-to-consumer online model, we bypass traditional retail markups to offer you luxury, expertly crafted jewelry at authentic wholesale prices.
A Global Tapestry of Talent While our roots are deeply planted in our family's history, our vision is global. Our interconnected team hails from all over the world, bringing together incredibly diverse backgrounds, cultures, and ideas. This melting pot of creativity allows us to push boundaries and design truly beautiful, special, and universally appealing products that stand out in the industry.
Crafting Together: You Are Part of Our Journey At Website-21, we believe that the most important part of our process is you. We do not just sell jewelry to you; we view our customers as an integral part of our story and our ongoing journey. Whether you are selecting a timeless piece from our curated collection or sharing a sketch to bring a custom vision to life, we are making beautiful jewelry together.
The Website-21 Difference When you shop with us, you are buying directly from the source. Our guiding principle is to treat our customers with the same paramount care and respect as the diamonds we sell.
Direct Wholesale Pricing: Because we manufacture our own jewelry, we pass the savings directly to you. You get premium quality without the premium retail markup.
Expert Craftsmanship: Every piece of Website-21 jewelry is brought to life by the hands of numerous experts, ensuring structural integrity, brilliant finishes, and lasting durability.
Ethical Sourcing: We are committed to integrity. We proudly use 100% natural, non-enhanced, and conflict-free diamonds, alongside our premium eco-friendly lab-grown and moissanite options.
Custom Design Experts: Because we are the manufacturers, our capabilities go far beyond our online catalog. We offer free CAD designs and quotes to turn your unique vision into a reality for a phenomenal price.
Thank you for trusting Website-21 with your most precious moments. We look forward to being your lifelong jeweler!